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戴愫:商务英语书面沟通——写出职场影响力

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WrittenBusiness English Communication
商务英语书面沟通——写出职场影响力                        
Background
Thoughemployees spend 70% of work hours using English emails and reports ascommunication channel, they rarely receive systematic training on the topic of writtenbusiness communication. Therefore, we often send and read sloppy emails andconfusing reports at workplace.
Onthe technical level, they are good. But in their role, as an effectivecommunicator on paper, there are some definite gaps. They need to learn how todig into an idea for three levels to show their thoughtfulness, then exchangeideas clearly, and finally persuade the reader both in mind and in heart.
背景:
职场白领们每天的工作中有70%时间用在笔头交流上,包括电子邮件、工作进度报告等,他们很少接受过系统的商务写作培训。这导致我们经常发送和收到糟糕的邮件和令人费解的报告。
从专业角度看,他们很棒。但作为书面沟通者,他们还需加油。他们需要知道怎样将一个观点向下挖三层,展示自己思想的深度,然后清晰地传递信息,同时从理性和感性上说服读者。
Features
First,this is not an English class, so we are not talking too much about the generalEnglish grammatical rules on writing. Instead, We will focus on how to takefull advantage of your English efficiency and dramatically improve your writtencommunication soft skills. The workplace communication tips are so importantthat they are perfectly weaved into the course. Our aim: the email, in the formof “one-way” communication, reads like a “two-way” communication, so that thetwo parties reach to agreement happily.
Second,“TCS steps,” created by Ms. Dai, are easy to learn and follow. They help youform the habit of thinking before writing - you will think about “Tone,Content, and Structure.” They prove that writing is not a gift; it is a skill.
Third,English writing is a form of cross-cultural communication. We will use culturaldimension of “diffused vs. specific” to teach you how to show professionalismand politeness to westerners in written communication, especially whendelivering negative or sensitive information. We will get rid of “Chinglish.”
Inthe end, you will win even before speaking.
特色:
首先,这不是一堂英文课,所以我们不会花太多时间解释语法规则。我们的重心在于最大限度地利用你已有的英语水平,大幅提高职场书面沟通力。职场沟通术被完美地编入进课程。我们的目标:让读者通过书面沟通这种“单向沟通”的形式,读出“双向沟通”的感觉,最后双方理性、感性都达成一致。
其次,戴愫老师创造的“TCS三级跳的构思方法简单易学。你会形成先想后写的习惯 —— 先想想语气、内容、结构。这个方法证明,写作不是天赋,而是后天习得的技能。
第三,英语写作就是一种形式的跨文化沟通。我们会运用泛指沟通vs.特指沟通这一文化维度,剖析怎样在对西方人的写作中,尤其是在表达敏感和负面信息时,展示专业和礼貌。我们要秒杀中式英文。
最终,您未开口就先赢。
Outline
大纲
  
Section One
  
版块一
  
(邮件专版, 3小时
  
  
Fundamentals: six  parts in first-class business correspondence
  
电子商务邮件的六大部分,您真的知道每个部分标准而高效的写法吗?
  
Subject:  relevant + positive
  
标题:呼唤你+愉悦你
  
Greeting:  the nature of the matter + your relationship
  
称呼:事件的性质()你们的关系()
  
Opening:  put your purpose in a direct and warm way
  
开头:一语中的,同时传递温度
  
Details:  provide “all the needed” information and enough white space
  
细节:提供所有的必需的信息;格式上做到“三个凡是”
  
Request:  make a clear and conversational (not confrontational) request
  
请求:清晰,同时展示对话的能力(非对抗的姿态
  
Ending:  active and open (make  it read like a two-way communication)
  
结尾:主动而开放(让读者产生双向沟通的感觉)
  
Something  you never do with emails
  
电子邮件中的禁区
  
When  do you use email to communicate?
  
什么时候该说不该写,什么时候该写不该说?
  
  
Case study I: Push the colleague to send the report on time
  
案例讨论一:有技巧地催促同事按时交报告
  
  
  
Section Two
  
版块二
  
(结构专版,3.5小时
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
Section Three
  
版块三
  
(语言专版,3小时
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
Section Four
  
版块四
  
(语言专版,2小时
  
  
  
Pyramid structure  designed by Barbara Minto
  
Barbara Minto女士创建的金字塔结构
  
Why do we need to use pyramid structure in work?
  
—— Start the article with conclusion to catch  attention and avoid misunderstanding
  
为什么在职场中需要使用金字塔结构?
  
—— 结论先行,可以抓住注意力,并避免误解
  
What is pyramid structure?
  
—— Top down; Vertical: question-answer;  Horizontal: induction (MECE) or deduction
  
什么是金字塔结构?
  
—— 自上而下;垂直方向用问题-回答展开;水平方向用归纳(遵循MECE原则)或演绎展开
  
How do we use pyramid structure?
  
—— Put out all the bubbles, govern the bubbles by  logic, make the conclusion and put it to the top
  
怎样使用金字塔结构?
  
—— 发散思维,画出所有内容气泡,找出气泡间的逻辑,得出结论,将结论放在金字塔塔尖
  
  
Case study II: Draw the pyramid structures for progress report /  business proposal / work plan / promotion application
  
案例讨论二:为进度报告、活动方案、工作计划、竞升申请做金字塔结构
  
  
                                 
  
Writing to persuade  others —— Specific
  
让书面语言有说服力——明确
  
Adopt informative language, instead of  descriptive language: data come first, then facts; adjectives come at last
  
采用信息化语言:第一给数据,第二给事实,少用形容词
  
Use 50 power verbs to make your article  influential
  
50个最有驾驭力的动词提升文章的表达力
  
Change from academic style to business style
  
从学术派转为商务风
  
Be assertive in your position
  
谦逊的态度 和稀泥的表述方式
  
  
Case study III: Request a senior manager for approval
  
案例讨论三:向上级要批准
  
Case study IV: Request to pay a visit to a client
  
案例讨论四:向客户请求前去拜访
  
  
  
Writing on  sensitive/negative/embarrassing issues —— Positive  
  
处理敏感/负面/尴尬的事件——积极
  
Use “consistency” to persuade
  
利用人坚持一致性的语言去说服
  
State “what can/should be done”, instead of “what  cannot/should not be done” (Practice: How to reject an offer, figure out the  disagreement, push your supervisor)
  
陈述/应该做的,而不是不能/不应该做的(练习:婉拒、探讨分歧、催上级
  
Be direct ≠ Be rudePositive  intention needs to be amplified in written language
  
有话直接说,但要好好说;书面沟通中更要夸大正面语言效应
  
  
Case study V: Reply to a worried message
  
案例讨论五:回复一封焦虑的邮件
  
Case study VI: Reply to a complaint
  
案例讨论六:回复一封投诉信
  
  
  
Section Five
  
版块五
  
(综合演练,1.5小时
  
  
Practicing “TCS”
  
操练“TCS”写作思维
  
Use the correct tone: make the reader  emotionally comfortable
  
使用正确的语气:让读者情感上舒适
  
Provide  all needed information: make the reader thoughtfully informed
  
发散思维,提供所有必需的信息:让读者被周到地沟通(思维的广度)
  
Build  pyramid structure: make the reader logically persuaded
  
收拢思维,构建金字塔结构:让读者逻辑上被说服(逻辑的深度)
  
  
Case study VII: office  relocation/work relocation
  
案例讨论七:办公地点搬迁/派往异地担任新的工作任务
  

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