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商务英文写作技巧 Business English Writing Skills Whyand What:
Is it “Ms. Lady,” or “Dear Madam,”; Is it “I would appreciate it if …” or “I would appreciate if...” ; Is it “ We cannot do anythingabout your problem”; or “Unfortunately we are unable to help you on this occasion.”; is it “ I should beglad if you would, or “ Please”; Is it “The program gains efficiency by eliminating the superfluousinstructions” or “The program gains efficiency when you eliminate the superfluousinstructions?” Every day, you may not be confident enoughin writing perfect English documents and sometimes make big or small mistakes. For examples:what you write may not be well “mind-mapped” in thatyour “readers” can not accurately understand what you want to tell them; what you write contains abundant wordsand phrases which make your documents “clumsy” with unwanted “fat”; what youwrite is not in a professional or proper style with a clear tone in that you have warned your” readers”that you are not professionally tuned. Your English is already good enough, butyou want to be in your element with skills to write professional, effective, and impressivebusiness English. Reaching such a level, you will be able to communicate more effectively and your imagereflected to your boss, colleagues and clients or even to the public will be significantlyimproved. This is where this course will exactly take you to. Courseobjectives:
Afterthe program, participants will ü Identify the weakest links in their business English Writing; ü Apply 5 steps to successful writing; ü Use the 4 point plan and 10-step methods to write highly effectiveEnglish documents; ü Find out writing professional Business Englishis no longer a too hard skill; ü Savetime and dramatically increase their working efficiency and the chance of beingpromoted. CourseContents:
Session 1. Critical thinking about Business EnglishWriting: 1.1. When you need to use pen or when youneed to use mouth?-the advantage and disadvantage in using written communication to convey your ideas andinformation; 1.2. What are the benchmarks for goodbusiness English writing, and how it will benefit you? 1.3. What are the critical challenges forChinese to write culturally-wise business English? Brainstorm Session2.5 Steps to successful writing: Step 1. Preparation; 2.1. Establish your Purpose; 2.1.1. What do you want your readers toknow, to believe or to do when they have read your documents? 2.1.2. The effective ways to establish yourpurpose; 2.2. Identify your audience or readers-Analyze your readers; 2.2.1 Determining your readers’ needs; 2.2.2 Do you write to an individual readeror a diverse audience? 2.2.3. How difficult will it be for yourreader to understand your documents? 2.2.4. Will the reader just file away yourdocument or will he post your documents on the wall such as a public notice after he reads it? Step 2. Research: 2.5. Brainstorm to determine what youalready know; 2.6. Conduct research; 2.7. Selecting facts and sourcing what youneed; 2.8. Avoid plagiarism. Step 3. Structuring: 2.9. Methods of development; 2.9.1. Inductive and Deductive Methods; 2.9.2. Chronological method; 2.9.3. Comparisons method; 2.9.4. Definition method; 2.10. Using mind-map to structure yourideas, facts and information. Case Studies and Exercises Step 4.Writing-Dos and Don’ts for goodBusiness Writing: 2.11. Remember your ABC; 2.12. Be courteous and considerate; 2.13. Use appropriate tone; 2.14. Writing naturally and sincerely; 2.15. Apply KISS principle; 2.16. Don't use “ancient” terminology; 2.17. Don't miss essential details; 2.18. Don't to be inconsistent; 2.19. Don't use passive voices but activevoices; 2.20. Compose CLEAR communications. Case Studies and Exercises Step 5.Editing/ revision: 2.21. Unity and coherence; 2.22. Clarity; 2.23. Ethics; 2.24. Grammar; 2.25. Mechanics and Punctuation. Case Studies and Exercises Section3. Email and business letter writing skills: 3.1. How to start or end a business letteror Email ? 3.2. How to write a business letter ? 3.3. The weakest links in your Email; 3.4. How can you make your Email work foryou? 3.5. Netiquette. Case Studies and Exercises
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